Fender Enters 2021 with Record Breaking Milestones
Fender Musical Instruments Corporation (FMIC) reports that off the heels of record guitar-playing interest in 2020, it is entering its 75th anniversary year stronger than ever.
This past year, Fender welcomed more than 900k new players
via the brand’s online learning app, Fender Play®, driving consumer demand from
beginners and record sales milestones. Fender today announced a slate of new
products for the first half of 2021 via its second online meeting experience
for global dealers.
The introductions come as an effort to accommodate recent
droves of aspiring players and loyal professional musicians learning and
creating at home during the pandemic. New additions include products across
categories – from electrics and amplifiers to Squier® guitars and accessories.
Fender says that it will continue to use a private
interactive portal for its dealers to explore executive and product video, as
well as other visuals via an easy-to-follow user interface.
Source - Fender Newsroom.
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